Service / 01↗
Lead Generation & Prospect Research
Target account research, contact identification, ideal customer profiles, enrichment, and qualification—with quality and relevance at the center.
Prospect lists · ICP · Qualification
Grounded generalist / Research-led support
Better prospects.
Less guesswork.
Thoughtful lead generation, market research, and practical business support for creative businesses, founders, and small teams. Because finding the right opportunities matters more than collecting names.
Fast support. Deep research. Clear results.
Field notes / 001Vastridips
From scattered leads
to a clearer pipeline.
to a clearer pipeline.
01
DiscoverUnderstand your market and ideal buyers
02
QualifyResearch fit, context, and relevance
03
OrganizeBuild a usable, follow-up-ready system
04
ImproveLearn from signals, not assumptions
Evidence > volumedo the digging ↗
Lead researchMarket intelligencePipeline clarityBusiness operations
01 / What I do
Good research makes better business decisions.
Whether you're entering a market, looking for better-fit clients, or trying to make sense of your pipeline, I help connect the information to the next action.
Service / 02↗
Market & Competitor Research
Structured research into target markets, customers, competitors, positioning, and opportunities to make your next decision more informed.
Market mapping · Competitors · Insights
Service / 03↗
Outreach & Pipeline Support
Message research, contact tracking, outreach preparation, CRM organization, and follow-up workflows that keep opportunities moving.
Outreach prep · CRM · Follow-up
Service / 04↗
Business & VA Operations
Project coordination, documentation, data organization, scheduling support, and repeatable systems for day-to-day execution.
Coordination · Documentation · Admin
Service / 05↗
Marketing Research Support
Audience research, content and campaign planning support, and research-informed inputs for social media and email marketing.
Audience · Content · Campaigns
Service / 06↗
Custom Research Projects
Have a messy brief or a problem that doesn't fit a template? We can define a focused research scope and practical deliverables together.
Scoping · Analysis · Recommendations
02 / How I work
Research should end in a next step—not another messy spreadsheet.
A grounded process built around clarity, verification, and usefulness.
01 — Frame
Define what fits.
Clarify your business, ideal client, criteria, constraints, and the decision we're trying to support.
02 — Research
Find and verify.
Source relevant information, assess fit, document evidence, and separate facts from assumptions.
03 — Deliver
Structure and act.
Turn findings into clear prospect records, usable workflows, and recommended next actions.
A note on quality: I prioritize fit, relevance, and response potential—not inflated lead counts or promises of guaranteed results. Project scope, sources, and deliverables are agreed before work begins.
03 / Ways to work together
Start with the scope you actually need.
01 / Clarity
Lead Clarity Setup
For teams that need to define who to reach and why before prospecting begins.
- ICP and targeting criteria
- Market and prospect direction
- Qualification framework
02 / Research
Qualified Lead List
For teams ready for a researched, organized prospecting deliverable.
- Account and contact research
- Fit and relevance notes
- Structured lead tracker
03 / Continuity
Ongoing Research Support
For businesses that need steady prospect research and pipeline upkeep.
- Recurring research cycles
- CRM and follow-up support
- Research and process updates
Every engagement is scoped to your needs. Pricing and deliverables are shared after an initial conversation.
VASTRIDIPS / NOTES ON THE PRACTICE
Research-led.
Human-minded.
BY ASTRI · JAKARTA, INDONESIAHuman-minded.
04 / Who's behind the research?
A generalist by practice. A researcher by routine.
I'm Astri. My background spans approximately eight years in digital-agency UX research, including research leadership, cross-functional coordination, and translating complex evidence into useful recommendations.
Today I bring that same disciplined approach to lead generation, market intelligence, and business operations. I value clear documentation, realistic expectations, and work that helps clients move forward with more confidence.
05 / Start a conversation
Let's make the next step clearer.
Tell me what you're building, who you're trying to reach, and where you're getting stuck. We can work out the right starting point together.